Still using Surfer? Switch to
an AI that's trained by you.
Still using Surfer? Switch to an AI that's trained by you.
Join more than
44,438
writers using Reword
“The outcome is consistently exceptional”
Chris Starkhagen
ChrisStarkhagen.com
“Reword has done an incredible job for me”
Kyle Cash
TheTravelRunner.com
“My favorite AI workflow for SEO by far"
Kel Jones
Head of Content
Why choose Reword over Surfer?
- Prioritises your reader experience
Our proprietary SEO score is modelled on search intents, because we prioritise your readers experience.
- Completely trainable
We believe every writing team should have an AI that's personal to them, which is why Reword is completely trainable.
- Aligned with the facts
Reword helps you fight misinformation with fact-checking features that build audience trust.
Surfer
- Stuck in the past
Surfer is still obsessed with keyword stuffing. How many years has it been since that worked?
- Not trainable
Make no mistake, Surfer is a generic AI. It isn't at all trainable on your existing content.
- Ridiculously priced
For an AI that isn't trainable and doesn't have a fact-checking model, Surfer sure is priced high.
Reword's unique approach to AI writing is such a refreshing experience. I feel in much greater control of the content that is being produced than I did with any other AI writers I've tried.
Andy Williamson
Founder of Expatra.com
Collaborate with the only AItrained by you, for you.
Collaborate with the only AI trained by you, for you.
This isn't the AI you're used to - Reword makes AI a collaborative experience, because humans still make the difference.
Build reader trust with cited, factual content.
With citations for every claim, Reword helps you write more accurate and up-to-date articles.
Outperform ChatGPT with an AI that writes like you.
Effortlessly train your own exclusive voices by feeding your Cowriter PDFs or online content.
Train your Cowriter to be a specialist on any topic.
Turn your Cowriter into an expert on any topic by giving relevant resources to study and reference.
Get actionable insights to level up your articles.
With collaboration in mind, your Cowriter will provide editorial suggestions to help your team unlock your articles performance potential.

Reword is like a second brain that helps me think of what content our users will actually want to know about. This is something that other tools have not been able to do for me.
Frances Chan
Content Manager, Prosple.com
Everything you need to start writing people-first articles.
Optimised for readers, rewarded by search engines.
Reword takes a people-first approach, to create highly readable, engaging articles that will be loved by your readers, and the algorithms.
Finally, an SEO score that actually means something.
Forget keyword stuffing, we analyse your articles to see how they align with your audience's actual search intents.
Write natively in more than 25+ languages.
Your AI should be able to write in your language, which is why wenow support over 25+ languages.
Augment your team with their own Cowriter.
Reword is focussed on collaboration, not replacement. Give your team the power of their own AI Cowriter.
Integrate directly with your content stack.
Connect with your existing CMS and keep your content repository in check with our 2-way synchronisation.